Neuland Multimedia Space: See the Sound
Large-Scale Interactive Installation
Brief:
Create and produce a Marlboro plug-in zone at Present Perfect festival.
Wonder-approach:
We do everything for our projects to be something more than just advertising, and this large-scale immersive digital installation is a tangible evidence of this. Combining our passions for wow-effects, fabulous CGI and classy parties, we’ve decided to create an immersive zone, that allows its explorers not only to see the sound but also to control it.
Inspired by ideas of Richard Wagner and Wassily Kandinsky our project team decided to bring together Sound and Image. However, in order not to simply copy great inventions of the past, we made a significant step forward. Immersive floor and walls were set to react to every step and move that person would make. How? With a smooth sound and it’s abstract visualization on the wall and floor screens. Thus, a number of dancers were able to create a special Music x Visual composition that could be only repeated with chances as good as 1 to bazillion. Which makes it truly unique. The immersive space was complimented with Hololens zone, offering audience to complete an exciting quest in mixed reality.
2017
Title: Interactive Boost Zone
Client: Marlboro
Agency: Up'n'Beyond, Moscow
Special Projects Director: Denis Davydov
Creative Director: Gleb Bukhin
Art Director: Constantine Zharov
Account Director: Alexander Ivchenko
Account Manager: Polina Koshechkina
Programmer: Gleb Storozhik
